History of Movie Theaters in Louisiana and the Surrounding Area Essay

When we think of the history of the traditional, American movie going, a number of images come to mind: the mighty organ accompanying a movie palace’s silent-era feature, the Iconic searchlights proclaiming a Golden Age Hollywood premiere, teenagers cruising at the local drive in, an audience of otherwise sensibly attired adults wearing cardboard, and young adults carrying five dollar bills to the Cineplex at the end of the mall in order to see the latest sequel. But while these iconic, even stereotypical, images suggest something of the truth behind the American movie theater’s history, they also omit much of the social reality that has co-existed along with these instances of the mainstream filmgoing experience. While Hollywood features and first-run urban theaters may have greater single importance than any other mode of exhibition, a number of other important alternatives have fleshed out audiences’ encounters with film. One such alternative, with a fascinating yet understudied history all its own, was the Black movie house circuit that existed in the United States from (at least) 1907 until the 1970’s (Crafton 412). With the project in mind of examining the cultural, social, and economic history of Black film theaters. I will discuss in this essay the development of Black film theaters in Austin, Texas, focusing especially on that city’s longest standing and most prominent â€Å"show†, the Harlem Theater. Although movies came to the Texas capital before the turn of the century and all-movie theaters began to proliferate there during America’s post-1905 nickelodeon boom, the first recorded â€Å"colored† film theater – the Dixie-Dale – opened in Austin in 1920 under the management of Joseph Trammell. I found no other details about Trammell or the Dixie-Dale, but it is recorded that after two years the theater was renamed the Lincoln and managed by A. C. Lawson until it closed in 1928 or 1929. Austin also supported a second Black movie house in the 1920s. The Lyric, which opened in 1922, just one block east of the downtown Lincoln, was owned and operated by Dr. Everett H. Givens, a practicing dentist (with an office next door) who would become Austin’s most prominent Black civic leader from the 1930s until his death in 1962. For reasons unclear at this point, Dr. Givens’ Lyric, which changed its name to the Dunbar when A. C. Lawson took over its management in 1929, survived the Lincoln by a few years, closing in 1931. Whether the fist Black film theaters in Austin closed due to the Depression, the cost of converting to sound, or some other reason, is impossible to judge given the paucity of data available about these enterprises. However, placing the existence of the Lincoln and the Lyric in the contexts of both African American life in Austin and the concurrent national Black film theater scene enhances a historical understanding of these two houses both as business and as entertainment venues. From a national perspective, we know that the motion picture theater, with its roots in the Jim Crow era, had always been subject to racial segregation. Sometimes Black patrons were restricted to balconies or other special sections of the theater, but Black-only theaters were common in the United States from at least 1910, a year when a Black newspaper in Washington wrote matter-of-factly that â€Å"there are separate motion picture theaters among the whites and blacks in this country†(Washington Bee 4). Although at the turn of the century â€Å"there was hardly a theater for colored people in the entire United States† (Negro Yearbook, 24), by 1925, there were at least 425 Black theaters (of all types), virtually all of which offered films â€Å"in whole or part. Of these, nearly half were, like the Lyric and possibly the Lincoln, Black-owned (Negro Yearbook, 379). But ownership of Black movie houses, in contrast to the first-run, White theaters of the day, was not done by regional or national chains, nor by affiliated circuits; because houses operated independently, the dynamics of local conditions of affected theaters like the Lincoln as much as national structure did. Historically, social and economic conditions changed greatly for Austin’s Black movie houses appeared. During and after Reconstruction, Black neighborhoods had existed in several locations around Austin: Clarksville in west Austin, Kincheonville to the south, Gregoryville in East Austin, Masontown in the southeast. Horse’s Pasture and Wheatville to the north, and so on (Austin American-Statesman, D41). Compared to other towns of the time, particularly in the South, race relations were fairly calm, albeit within the practice of institutionalized racism. The town boasted â€Å"three colleges and institutions for colored people,† maintained some neighborhoods (such as Masontown) that were racially integrated among Blacks, Whites, Hispanics, and Asians, and in general obtained a reputation as a town without the major problems of racial violence that plagued most American communities. But during the ‘teens segregation patterns began to develop’ (Freeman). In 1919 a White representative of the young NAACp was beaten by a White mob in the middle of downtown, and in the 1920s â€Å"the city of Austin created a ‘Negro district’ in East Austin†¦ inducing blacks to move there† by implementing though zoning laws elsewhere (Austin American-Statesman, D41). So it was that the majority of Austin’s African American population (which has consistently remained at just below 20 percent of Austin’s total) became concentrated in an area east of downtown and between 12th Street to the north and 7th Street to the south. Not surprisingly, then, both of Austin’s silent-era Black theaters were built on East 6th Street, near the racial dividing line of East Avenue, within the only downtown shopping and dining district that served Black patrons, yet away from the White theater district on the city’s main thoroughfare of Congress Avenue. I could uncover little information, however, that would indicate the nature or reception of these early movie houses. Longtime Austin resident I. C. Jones recalled visiting the Lincoln as a child, where he remembers a piano player accompanying the motion picture entertainment. Lonnie Bell, who wrote for the Black press in Austin for 50 years, indicates that in the 1920s both the Lyric and the â€Å"Lawson Lincoln Theater† were among the very few venues for Black entertainment in the city and so â€Å"did well before the Great Depression in ’29. † (10)Other information about Everett Givens also indicates that he made the Lyric/Dunbar into a focal point for the Black community, viewing the theater as a civic improvement projects as much as a business investment. Flachmeier 32) That these two movie houses were well received an supported by the Black community can also be inferred from the fact that a 1940 account of Austin history prepared by students at Tiltson College (a Black institution) referred to the era of 1905 to 1929 as a time when â€Å"privately owned amusement centers were developed† by Blacks – even though no other Black amusements of second were instituted during this period (Brewer 34). As I mentioned earlier , the cause for these theaters’ demise cannot be established absolutely, but several factors undoubtedly offer reasonable explanations. Bell’s assertion that it was the economic devastation of the Depression that closed the Lincoln and Dunbar makes logical economic sense. Black theater owners, like even the big-time operators, would have been hit hard as the US economy collapsed. Moreover, inasmuch as movie tickets are purchased with â€Å"disposable† income, Black patrons would have been especially likely to curtail their moviegoing since even before the Depression Blacks in Austin earned only one-half the wage of White workers. More specifically, both houses in Austin would have found it even more difficult to cope with the hard times if they attempted to make the costly transition to sound technology in the late twenties or early thirties. The Dallas Film Board o Trade’s statistics on Texas theaters indicate that many theaters, especially independently operated ones, closed in the early thirties, having no sound. (In Austin, two of the five White houses, the Crescent and Star, also went out of business in 1929 to 1931. Furthermore, one-third of Texas’ 30 â€Å"colored theaters† were listed as â€Å"closed, no sound† by the mid-1930s. Other factors may have led to the closure of the Lincoln and Dunbar, but, given the theaters’ dependence on the patron-age of a small, economically marginalized population, in the midst of a severe depression their failure is not surprising. But the history of Black film theaters in Austin did not end with the closing of the Dunbar in 1931. In that same year, real estate was purchased and construction begun on a new movie house that would serve as the hub of Black filmgoing in Austin for the next 40 years. The Harlem Theater, which opened on October 5, 1935 (Green 9), distinguished itself from the earlier theaters – and all subsequent ones – by being located in the heart of East Austin, at 1800 E. 12 Street, where it could better attract Black moviegoers. However, before discussing the reasons for the Harlem’s longevity, I point out that although it was Austin’s only exclusively Black theater, it was not without its competitor for Black audiences. All accounts of Austin in the 1930s and forties agree that the Ritz Theater was the only other house that admitted Black patrons on a regular basis, though customers there were limited to balcony seating and made to use a separate entrance. The Ritz, located on the same block of East 6th street where the Lincoln operated, opened in 1930 under White management, showing a variety of second-run Hollywood films. Manager J. J. Hegman (and his son after him) maintained the segregated seating policy until the Ritz’s closing in the early 1960s. More prominent Austin houses, such as those first-run members of the prestigious Interstate Theater Fircuit (the Paramount, Texas, State and Queen), advertised â€Å"colored midnight shows† from time to time as part of the chain’s overall marketing scheme (1942 Yearbook). Thus, while there was some competition for the Black filmgoing audience, segregated, White-managed theaters did not attempt to offer African Americans the filmgoing experience and environment of an all-Black house like the Harlem; however, the Ritz balcony and special events at other White movie establishments did continue to cultivate and maintain Black filmgoing in the Depression, when no Black Austin theaters were open. Harlem were filled by Black employees with the single exception of the projectionists. But for a small neighborhood theater like the Harlem, any sort of product differentiation whether it was with films, live acts, or ambience would have failed to produce enough box offices for the theater’s survival. As with any theater, the bulk of the profit came not from fifteen and twenty-five cent admissions, but from concessions. On this count, the Harlem again distinguished itself as unique among Austin theaters. In addition to the usual popcorn, candy and soft drink sales, the Harlem Theater operated a confectionery. When the Harlem opened in the midst of America’s Depression in late 1935, the theater soon established itself as one of Austin’s most visible and stable Black-owned businesses. In film industry terms, the Harlem’s success was small. With only 14,000 African American residents in 1935, Austin’s marketplace for Black films was extremely limited, and the theater never expanded nor led to a chain of others. But, through a combination of strategic location, product differentiation, managerial conservatism, and diversification, the Harlem Theater was able to become a profitable local business in the midst of an industry whose structure tended to favor national giants. Like the Lyric before it, the Harlem was established by a middle-class, Black Austin native who had been educated at Tillotson College and operated successfully in other local business before embarking on a risky career in the amusement industry. But George F. Jones, who was already in his forties when he opened the Harlem, also had some experience in programming films for Black audiences. His older brother Evie had purchased an Edison projector in the ‘teens and traveled to tent shows in the South and Black churches in Philadelphia showing â€Å"church movies† (that is, filmed passion plays) to all-Black audiences. After college, five years as a postal clerk, and ten years as a bookkeeper. George F.  Jones himself had worked as the head of Prairie View, Texas’ Auditorium (a film theater) while employed as a clerk at Prairie View State College (1925-35) (Brewer 7). With his wife, Sadie, a Prairie View graduate and educator, Jones was active in the Austin real estate market and their â€Å"co-partnership† became known for â€Å"accumulating valuable real estate holdings. † For the last two decades of his life Jones devoted most of his efforts to managing the Harlem, setting up residence next door to the corner theater upon his return to Austin from Prairie View. While his establishment may not have been unique for its time (there were more than three or four hundred Black theaters in the country), the Harlem was remarkable for being only one of seven US theaters owned and operated by Blacks (The Early Days in East Austin, D42). As an experienced theater manager, real estate buyer, and member of Austin’s African American community. George Jones no doubt realized the importance of the theater’s strategic location in determining its success at attracting movegoers. East 12th Street was essentially the Main Street of East Austin (Early Days in East Austin, D42). The area around the Harlem represented a microcosm of African American life: it was both a quiet neighborhood of residences, churches, grocers, drug stores beauty shops, and cafes, and a place to be â€Å"going up on the cuts† – a street where the action and entertainment were, in the form of taverns, beer joints, and (a block away) the Cotton Club and Paradise Inn for music and dancing. The Harlem was also part of â€Å"The End,† that area around 12th and Chicon Streets (one block away) where Austin’s streetcars, until their cessation in 1940, stopped and turned back toward downtown. In essence, those factors which determined that White theaters were centrally located along Congers Avenue – transportation proximity, pedestrian traffic, shopping convenience, high visibility – similarly made East 12th the choice location for a successful Black movie house.

Humanism and Secular Humanism

The question has been raised: who is in control of curriculum in our school? Not just the choosing of the precise books, but who is in charge of the contents of the books that curriculum directors can choose from? Once the answers to these questions are found, what should be done if they point to one group? So many problems in the United States have arisen when the people discover that one group is violating the people†s rights in some way by not allowing others power, that it would be logical to conclude that it would be perceived by many to be unfair if it is found that one interest group chooses what all American children learn, especially if that interest group is furthering their own interests by doing so. However, finding out the answers to these questions is quite difficult at best. The subject has been written about extensively, and since there are so many opinions, the unbiased truth is virtually impossible to come by. In this topic, it has been at least suggested by others that everyone is biased, including our Supreme Court, so one must tread carefully in stating so-called â€Å"facts.† Humanism and secular humanism and what they have to do with present educational curriculum will be discussed for the remainder. Though human nature tends to make all humans biased in some way, both sides of the argument have been researched and will be documented until fair conclusions can be made. First, the term â€Å"humanism† must be defined. To do this fully, the definition of â€Å"humanism† will be given from the dictionary, and then humanists themselves will have a turn to define themselves. Merriam Webster†s Collegiate Dictionary terms â€Å"humanism† as â€Å"a doctrine, attitude, or way of life centered on human interests or values; esp.: a philosophy that usually rejects supernaturalism and stresses an individual†s dignity and worth and capacity for self-realization through reason.† The same dictionary defines â€Å"doctrine† as â€Å"a principle or position or the body of principles in a branch of knowledge or system of belief: DOGMA.† To understand fully what this is pointing to, one must then look at the definition of â€Å"dogma†-â€Å"a doctrine or body of doctrines concerning faith or morals formally stated and authoritatively proclaimed by a church.† Most will agree that an accredited collegiate dictionary is an acceptable place to look for information, and here it is shown that humanism can be tied to a religion. People who claim to be humanist would also seem to be a good place to look for a formal term for humanism. Rebecca Bushnell writes of early humanist pedagogy when she says, â€Å"This is a humanism based on belief that people are largely responsible for what happens on this earth; committed to tolerance, attention to the differences among people and the need to treat them with equal respect; shaped by a cheerful acceptance of ambivalence and contradiction; and informed by an almost painful historical consciousness, which sees the past as estranged yet able to illuminate present concerns (8).† This explanation definitely sounds like what most people want to feel, or at least what they claim to, but humanism is more than this. Humanism is also defined by the worship of man; Curtis W. Reese writes, â€Å"There is a large element of faith in all religion. [Christianity has faith] in the love of God; and Humanism in man as the measure of values†¦Hypotheses, postulates, and assumptions in their proper realm are comparable to faith in the realm of religion. In this way I speak of the faith of Humanism.† Another humanist deals with the humanistic beliefs in right and wrong: â€Å"In humanism right and wrong are defined in terms of consequence to human life (10).† To further clarify what humanists believe, more writings of humanists will prove that they consider humanism to be their religion. Gerald A. Larque, a man who signed the Humanist Manifesto II, writes, â€Å"Our religion is based upon the best that we know about our cosmos, our world, and ourselves†¦We recognize our oneness with the cosmos and our spatial and temporal minuteness†¦We see ourselves as the highest life-form the evolutionary process has developed†¦(11).† The 1979 Humanist of the Year, who co-founded and edited The New Humanist, also believes humanism to be a religion: â€Å"†¦Humanism in a naturalistic frame is validly a religion†¦(7).† A Humanist Manifesto, also known as the Humanist Manifesto I, continually describes humanism as a religion. â€Å"The time has come for widespread recognition of the radical changes in religious beliefs†¦In every field of human activity, the vital movement is now in the direction of a candid and explicit humanism†¦religious humanism (13).† From the Humanist Manifesto II, one can see that Kurtz thinks of humanism as † a philosophical, religious, and moral point of view† and that it offers a believer a formula for salvation and a future sanctuary (12). Other humanists who claim humanism as their religion illustrate what â€Å"religion† means to them. Julian Huxley says in Religion Without Revelation, â€Å"There are whole religions which make no mention of God. The most notable example, as already mentioned, is that of Buddhism (14).† Furthering this thought, â€Å"Religion, then,†¦will mean a ruling commitment practiced by a community of individuals to what they believe creates, sustains, saves, and transforms human existence toward the greatest good (15).† With this, one has sufficient information concerning basic humanism beliefs. Besides the fact that humanists themselves admit to being a religious organization, there are several examples of how the American legal system treats humanism-as a religion. In a Supreme Court case, Torcaso v. Watkins, a Notary Public from Maryland was reinstated after being fired for refusing to proclaim a belief in God. The Court recognized religions that do not believe in God as â€Å"real† religions when it wrote, â€Å"Among religions in this country which do not teach what would generally be considered a belief in God are Buddhism, Taoism, Ethical Culture, Secular Humanism and others (7).† This statement will be considered later in the discussion. All formal humanist membership organizations in America claim 501(c )3 religious tax exempt status or deem themselves expressly religious. Dr. Paul Kurtz states, â€Å"Even the American Humanist Association (3,500 members)†¦has a religious tax exemption (7).† An editor of The Humanist magazine, Paul Blanshard says, â€Å"There has been another victory for those who would interpret the word â€Å"religion† very broadly†¦the appellate court reversed by a unanimous decision. Now the F.O.R. [Fellowship of Reconciliation] is established as a â€Å"religious† organization, with full right to tax exemption (7).† Tax-exempt status is serious business. In an article titled â€Å"The Religion of Democracy: Part II,† Rudolph Dreikurs argues that humanism should be thought of as religious because of the form and content. â€Å"The new religion will probably be humanistic. It will be concerned with man and not with God.† This â€Å"new religion† will have new principles, new rituals, and new symbols (16). Those involved in the humanist religion also have their own ministers, and â€Å"minister† is defined in the Merriam-Webster dictionary as â€Å"one officiating or assisting the officiant in church worship.† Harvard University has its own Humanist chaplain, Thomas Ferrick, who is also â€Å"one of the 34 full- and part-time chaplains that make up the United Ministry at Harvard and Radcliffe, and he also serves as executive director of the Humanist Association of Massachusetts† local chapter (17).† In Auburn University†s Student/Faculty Directory, under â€Å"Auburn Pastors and Campus Ministers-Humanist,† there is a Humanist Counselor for the students (7). The University of Arizona†s Student Handbook for 1990-1991 lists â€Å"Humanists† under the title â€Å"Religious Services† (7). These facts should only prove further that Humanism is a religion. Now that humanism is understood, it is time to link humanism with present-day educational curriculum. Paul Vitz conducted research on the censorship of student†s textbooks, funded by the National Institute of Education, a part of the federal government, and came to the conclusion that they are strongly biased for the Secular Humanist worldview. â€Å"Whether one calls it secular humanism, enlightenment universalism, skeptical modernism, or just plain permissive liberalism, the bottom line is that a very particular and narrow sectarian philosophy has taken control of American education (18).† This seems to be a documented conclusion from an recognized institute, but yet it has not been fully discussed with the American public at large. Humanists themselves have admitted to the fact that they use the classroom to further their religion. John J. Dunphy states in his A Religion for a New Age, â€Å"[T]he battle for humankind†s future must be waged and won in the public school classroom by teachers who correctly perceive their role as the proselytizers of a new faith: a religion of humanity that recognizes and respects the spark of what theologians call divinity in every human being (19).† Another man who calls himself a â€Å"Humanist minister†, Charles Francis Potter, says: â€Å"Education is thus a most powerful ally of Humanism, and every American public school is a school of Humanism. What can the theistic Sunday-schools, meeting for an hour once a week, and teaching only a fraction of the children, do to stem the tide of a five-day program of humanistic teaching? (20)† He then continues, â€Å"So very Humanistic is modern education that no religion has a future unless it be Humanism (20).† These men obviously believe very strongly not only that humanism is being taught in American public schools, but also that it should overpower other religions. John Dewey, who signed the Humanist Manifesto I, wrote a book, Education Today, in which he voices many opinions about education and how humanism should be implemented. â€Å"I believe that†¦it is the business of every one interested in education to insist upon the school as the primary and most effective instrument of social progress and reform†¦(21)†. On page eighty he says, â€Å"We certainly cannot teach religion as an abstract essence. We have got to teach something as religion, and that means practically some religion.† He also believes public education to be the vehicle by which this â€Å"deeper religion† is promoted (21). Now that it has been documented that the humanist religion is being funneled into public schools, it is time to give a few examples of the things in school curriculum that are humanist in nature. First, homosexuality is being pushed as acceptable behavior to students. The schools are teaching that it should be looked at as positive to have â€Å"full sexual adjustment without any hang-ups caused by outdated religious concepts. And our schools are the main tool used to teach the young people this human freedom (6).† Not only is homosexuality taught as â€Å"okay,† but they are also teaching the theory of evolution in full force. Teachers are not allowed to present any kind of argument for creationist theory; Jerry Bergman, Ph.D., states, â€Å"In fact, it is often considered inappropriate to criticize evolution, let alone present the creationist position (6).† This occurs without much argument, despite the fact that there are many books very critical of evolutionary theory â€Å"written by either evolutionists or by individuals who at least do not agree with the creationist perspective (6).† The biology textbook Of Pandas and People by Percival Davis and Dean H. Kenyon was included by the trustees in Plano, Texas, in the school curriculum, and humanist educators lost all pretense of â€Å"tolerance† because the book â€Å"acknowledges the abundance of design manifest in the natural world and thus reasonably postulates an intelligent Designer (7).† Homosexuality and evolution are just a couple examples of humanist perspective in the schools. The logic these humanists use, that schools are the best place to push their beliefs, makes complete sense, even â€Å"falls in line† with some of the basic thoughts of sociological theory: that â€Å"no knowledge is value-neutral; no knowledge is free of presuppositions. All knowledge is rooted in the social structure in particular ways and reflects (even if indirectly) the particular interest of different sectors of the population (4).† Reasonably, this idea is also true for knowledge given to children in public schools. Even John Dewey said (as quoted earlier) that the teaching of religion is inevitable in schools, that â€Å"some religion† would have to be taught. Is this what the American Constitution allows? It is wrong, and very punishable, for public schools to advocate Christianity or to teach any of its beliefs, but the teaching of humanism†s beliefs remains untouched. Humanists tend to label certain â€Å"unpopular† ideas (those that they do not agree with) as religious, and those they do support as non-religious. For instance, schools are free to teach â€Å"thou shalt not steal, lie, or murder† but not â€Å"thou shalt not commit adultery or take the name of God in vain.† What is the difference between the two statements, which are both from the Ten Commandments, the most basic Western religious law? Other concepts taught presently that have a religious origin are â€Å"the goal of treating others as one would like to be treated, the need to take an occasional break from one†s work, to be balanced in all things, and the attempt to be fair to all people (6).† One of the biggest objective of liberals in recent years has been to insure equal rights for all people, yet this idea was adopted as a religious goal over 2,000 years ago in the Christian Scriptures. Bergman states, â€Å"Incidentally, the source of the belief in the equality of man is the Bible, few ancient books espouse this concept, and it is foreign to most non-Christian peoples (6).† Since these concepts are biblical in origin, why are the students not told this? What about the fact that abortion, homosexuality and fornication are talked about in school, but teachers are not allowed to discuss the religious side of the issue, only the side deemed non-religious? Though the public schools are teaching a type of religion, obviously, the students are not informed about it; in fact, the topic of religion is not deemed important (6). Community schools, before federal aid was instigated, were to reflect the values of those who lived in it. â€Å"What happened to â€Å"community public schools† that were to reflect the values of the community? They disappeared when federal aid was approved. Now only what is approved by secularists [humanists] in Washington is ‘neutral† (22).† As James David Hunter documents, â€Å"Public education arguably shares a common ethical orientation with modern humanism, particularly to the degree that these perspectives are advanced without respect for cultural traditions that might dissent (4).† Community†s values are no longer taken into account when curriculum is chosen. In recent times, the idea of choice in education has come to life with a system of tuition vouchers, but criticism of this choice has been rampant among the educators who believe in humanism. Richard A. Baer, Jr. writes: â€Å"The point is this: Education never takes place in a moral and philosophical vacuum. If the larger questions about human beings and their destiny are not being asked and answered within a predominantly Judeo-Christian framework, they will be addressed within another philosophical or religious framework-but hardly one that is â€Å"neutral.† The arrogance and philosophical implausibility of secular humanism are demonstrated by the insistence of many humanists that their position possesses such neutrality, lack of dogma, and essential rationality. It is an arrogance that also quickly becomes coercive and imperialistic, as is clearly seen in the widespread opposition among such educators toward genuine choice in education, for instance, the kind of choice that would be possible through a system of education tuition vouchers (23).† If America is a land of freedom, one would assume that Americans could choose where to send their children to school and what they are taught. However, not all Americans can afford private schools, so beyond their local public school, there is no choice. With all of this discord, it would be surprising if no one had taken this matter to the courts. They have, in some aspects. First one must look at the history of the First Amendment. The First Amendment was written to guarantee that the interest of certain faiths would not be expanded by direct or indirect benefaction of the government, at least not to the hindrance of smaller, minority faiths. When originally written, its intention was to curb the â€Å"deep and long-standing tensions† between various inter-Protestant competitions (4). Of course, they also encompassed conflicts between Protestants and Catholics and between Jew and Christians, whose beliefs are quite different, though these conflicts were minor because Catholics and Jews comprised less than two percent of the population at the start of the nineteenth century. When these populations increased, their full religious liberties were still restricted, continuing past the beginning of the twentieth century (4). This failure to fully perfect the ideals of the First Amendment is important because â€Å"many of the social dynamics taking place in the present find a parallel in the past (4).† Not only have the numbers of Muslims, Mormons, Hindus, and Buddhists grown, but the secular humanists have increased from two percent in 1962 to about eleven percent in 1990. Though humanism is not the same kind of religion as Protestantism, Catholicism, and Judaism are determined to be, how should they be perceived for First Amendment purposes? The Supreme Court held a strict definition of religion-â€Å"Our civilization and our institutions are emphatically Christian†¦Ã¢â‚¬ -until the early 1940s, when it broadened the definition: â€Å"Religious belief arises from a sense of the inadequacy of reason as a means of relating the individual to his fellow men and to his universe-a sense common to men in the most primitive and the most highly civilized societies†¦It is a belief finding expression in a conscience which categorically requires the believer to disregard elementary self-interest and to accept martyrdom in preference to transgressing its tenets†¦Conscientious objection may justly be regarded as a response of the individual to an inward mentor, call it conscience or God, that is for many persons at the present time the equivalent of what has always been thought a religious impulse (4).† This expanded the criterion from the nature of belief in a divine being to the psychological function of belief (4). In 1961 the Supreme Court decided that a Maryland law violated the no establishment clause because it put â€Å"the power and authority of the State of Maryland†¦on the side of one particular sort of believers-those who are willing to say they believe ‘in the existence of God† (4).† This new functional definition was not used with the no establishment clause by opponents until the case Smith v. Board of School Commissioners. The plaintiffs believed that most of the textbooks in the county public school system promoted secular humanism†s religion, which would violate the no establishment clause of the First Amendment. The first judgment in the case favored the plaintiff; however it was eventually overturned. A Washington Post columnist, Colman McCarthy, wrote: â€Å"A careful reading of the decision, as against a skimming of news accounts of it, reveals that Mobile families had a fair grievance: That what was taught in classrooms about religion was impeding the teachings of mothers and fathers at home about religion. What†s wrong with that complaint? (4)† What is wrong with that complaint? Surely every parent has the right to teach their children what they want to. It seems confusing to find that the Supreme Court did not believe humanist religion to be in school curriculum, especially when humanists themselves have admitted to the fact, as documented earlier. However, humanists have backtracked from their earlier, outspoken works. Paul Kurtz, quoted earlier, wrote his 1989 book, Eupraxophy: Living Without Religion, to â€Å"take back† all the earlier writings of humanists that claimed it a religion. He even coined a term-eupraxophy-to describe humanism without using the word religion. â€Å"Eupraxophy†¦provides a coherent, ethical life stance†¦it presents a cosmic theory of reality†¦defends a set of criteria governing the testing of truth claims†¦advocates an ethical posture. And it is committed implicitly or explicitly to a set of political ideals. Eupraxophy combines both a Weltanshuung and a philosophy of living.† Now, why would Kurtz do this after he had decided already that humanism was, in fact, a religion, his religion? Why? Kurtz realizes that if humanism is religion, then it will not be allowed in the schools: â€Å"For if humanism, even naturalistic and secular humanism, is a religion, then we would be faced with a violation of the First Amendment to the United States Constitution, which states that ‘Congress shall make no law respecting the establishment of religion or the free exercise thereof.† (24).† It causes more confusion in the whole topic when different people claim different things. The whole argument comes down to this: That academic freedom seems to be unequal among educators. There are many different religious beliefs in America, and most teachers would claim to have some kind of religion or world view. â€Å"Academic freedom is the ability of the instructor to teach what he/she feels is the truth about reality in an intellectually honest and reasonable way (6).† Teachers in the present day are not allowed to teach what they believe and why, because of the First Amendment. Humanists and Christians have both agreed that religion will be taught in the schools in one manner or another, and this causes a great problem because someone must choose which religion will be taught. Noebel writes in his Clergy in the Classroom: â€Å"Imagine a child enrolled in a public school and learning only what that public school imparted (with no outside interference from family, church, Christian teachers or Congressional chaplains). When he graduated, what would he believe? Without divine intervention, he wouldn†t have much choice: Secular Humanism would be all he knew. This situation is idyllic, as far as the Humanists are concerned. Because their doctrines are every bit as dogmatic as Christian doctrine, and because they view Christianity as a ‘rotting corpse,† they use their established position to censor any hint of positive Christian influence in the classroom. Though they posture as ‘open-minded,† ‘tolerant† folks, Humanists eagerly discriminate against Christianity in the classroom (7).† This is not fair, just as it would not be fair if America†s public schools taught strictly Christian doctrine. Excluding religion from the classroom, when the whole purpose of school is to teach the entire body of knowledge, is â€Å"censorship of the worst sort (6).† Many parents, Humanist or Christian, Buddhist or Catholic, are rightfully worried that their children†s teachers will indoctrinate their children with some specific religious belief. However, students are bright, reasoning people and do not gullibly believe everything a teacher says. Children who have strong prejudices against certain groups do not let go of them easily, even when a teacher tries to help that child overcome the prejudice. Also, a teacher†s ideas may spark a child†s desire to further research the topic so that the child comes to his own conclusions. If students are to become those who can debate important topics, it seems that removing all religious questions would hinder that which is significant for living a well-rounded life (6). Jerry Bergman gives the example of Australia to clarify whether it is possible to bring religion into the classroom. Only three percent of Australia†s population attends church regularly, but the schools still have classes in religious education as an â€Å"integral part of the school curriculum at all grade levels (6).† This brings the conclusion that religion in schools is feasible, and not just the religion of one group. In conclusion, the questions asked at the beginning have been answered, but not fully. It has been proven that Humanism is a religion, by quotes of many influential Humanists and by the Supreme Court, and that there is evidence of Humanist beliefs in our school curriculum, by a federal government study and by Humanist†s admittance. Many men, Humanist, Christian, and those with unknown beliefs, have agreed that education cannot occur without some religious worldview†s influence, and the topic does not seem to be dormant in their minds. The battle is not over; the writer is quite convinced that there will be more court battles concerning this issue. To have an education system that treats each person†s beliefs equally, there needs to be a change. Either separate all children into schools of their respective religions, or treat them as intelligent individuals with minds that deserve to learn about all religious views and the immense amount of history that goes with them. Shujaa, Mwalimu J. Too Much Schooling, Too Little Education: A Paradox of Black Life in White Societies. Trenton, New Jersey: Africa World Press, Inc., 1994. This book covered many areas of African-American education, and was a great background knowledge source. The topics most valid to my interests were the African experiences in schools, the analysis of African-American males† response to schooling, exploring exemplary African-American teachers† views, and African-Americans† communal nature of learning. Also I got great information concerning different school environments, and their effect on African-American students† education, which I then used to get strategies for teaching African-Americans from.

Bazaar Ceramics Studio Research Paper Example | Topics and Well Written Essays - 1500 words

Bazaar Ceramics Studio - Research Paper Example Bazaar Ceramics has a wide range of products to meet the needs of clients both nationally and internationally. The studio produces exquisite one-off sculptural pieces for the individual and corporate collector. IT systems have become increasingly critical to the smooth operation of a company, and arguably the economy as a whole, the importance of ensuring the continued operation of those systems, or the rapid recovery of the systems, has increased. This plan aims to avert larger losses in the event that the businesses do not continue to operate due to the risk occurring. The objective of this plan is to document critical resources and personnel requirements to protect the company if all or parts of its operations or computer services are interrupted by an outage or disruptive event.   Information such as; critical business processes, technology components required, manual workaround procedures, identified alternate recovery sites, and key personnel contact information will be documented.   Vital. The business process areas under this category would include accounting and finance, and sales. The hardware under this category includes Cables, Router/Switch, PCs, Printer, and phone and fax machine. The software and data would include MYOB and MYOB Data file. These functions cannot be performed by manual means or can be performed manually for only a very brief period of time. In applications classified as vital, a brief suspension of processing can be tolerated, but a considerable amount of "catching-up" will be needed to restore data to a current or usable form. Sensitive. The business areas under this category would be purchasing and human resource management. The hardware would include: Cables, Router/Switch, PCs, Printer and the software and data would be the same as in the critical business process. These business processes can be performed, with difficulty but at tolerable cost, by manual means for an extended period of time. Sensitive applications also require "catching-up" once restored.

Product Offering Essay Example | Topics and Well Written Essays - 500 words

Product Offering - Essay Example Additionally, there are a variety of local muffin suppliers through bakeries and coffee shops. Still, the most prominent forms of competition remain in the entrenched multinational firms. These corporations have established strong footholds not only in the muffin market, but also in a variety of confectionary goods. One of the industry leaders in these regards is Otis Spunkmeyer. This company is most prominently positioned in the American market, but will remain a strong competitor. Additionally General Mills, Nestle, and the Rich Products Corporation constitute prominent multinational competition ("Otis spunkmeyer industry," 2012). Because of the challenge of competing with local bakeries and the large-scale multinational corporations, the organization must develop a unique product offering. While muffins remain the dominant product there is a specific recognition related to the production of these muffins. In this way the company seeks to gain competitive advantage through innovating supply chain processes that allow them to offer products with similar quality of the local bakeries, at the price of the larger multinational companies. Additionally, the company will focus on innovating a small array of products, namely a variety of muffins. One considers that Apple, Inc. adopted a similar minimalist strategy in terms of technological innovation ("The 6 pillars," 2011). Through shifting the product offering to only muffin varieties the company will be able to gain a competitive advantage over other corporations that spread their focus over a variety of

Comparison Essay Example | Topics and Well Written Essays - 750 words

Comparison - Essay Example Virtue ethics written by Aristotle emphasize that a person is deemed to be of an upright character if the choice he or she makes or if his or her actions display a morally virtuous character. This implies that for a person to develop the right moral virtues, he or she must mull over his or her thoughts, feelings and attitudes. Confucian ethics, on the other hand, are defined as kinds of virtues. Some people have described them as the virtues of virtues. This is because they are the virtues that are in a much defined and detailed manner. Confucius expounded on the virtue ethics, adding his own principles and integrating them with the religious views of the Chinese people. Confucian ethics mostly focus on humanity of a person. This is where he explains the need for compassion among human beings, good heartedness, and altruism. Confucian ethics also focus on the morality of a person, which he describes as righteousness. Since the Confucian ethics are not bound by any law, he also articu lates the fact that morality comes by reason and differentiating between what is good and what is wrong. In the Confucian ethics of humanity, the ethics have a characteristic of placing human beings before property. Confucius elaborates clearly that humans are to be more valued than property such as horses. He focuses on the generosity on fellow humans but not on property. The virtue ethics, on the other hand, describe a moral person as one who will treat all things within his reach with care and concern. Virtue ethics are meant to change person’s overall character traits, not only towards humans but also towards other things, as long as they are of importance to him or her (Shun and Wong 23). One more difference that comes out in analyzing Confucian and virtue ethics is that virtue ethics consider a person as being responsible both to himself and to the community. The Confucian ethics, however, give a different view concerning the duty to the community. Confucius points out that a person’s self and his or her family should come before the community. In his definition of virtue ethics, however, Aristotle emphasizes that good morals shape persons’ character traits, thus helping them make the right decisions. And, in turn, these decisions will affect the community as a whole. Value of the comparison Looking at the above comparison, one understands that virtue ethics help us in decision-making. According to Aristotle, it is virtue ethics that shape our thinking and our emotions, thus determining the decisions that we make (Carden 20). Virtue ethics, when well applied, also assist us in solving difficult life situations. When a person is faced with difficulties in life, he or she is able to solve them having other people in mind, so that his or her decisions do not affect the community negatively. In this case, I would say that the comparison is important, since, unlike what the Confucian ethics say, the community is of great importance to our thinking. The same applies to our property. In my opinion, we should also have our properties at the back of our minds when we are making any decisions. Confucian ethics, on the other hand, guide us in our relationships with our fellow human beings. By applying the ethics of humanity and compassion, human beings are able to co-relate well with each other. Thus, by combining the two

United State foreign policy towards Middle East Essay

United State foreign policy towards Middle East - Essay Example US has been accused of having inconsistent and incoherent foreign policy towards Middle East. The relation of United States government and the Middle East can be dated to a thousand years and since this period it has used various foreign policies in this region. Oren admits that the America’s failure to be clear and honest about its own motives, as much as its serial failure to interpret the Middle East as often befuddled relations with the region (Oren,pp.341). This paper explores the reasons for United States inconsistent foreign policy towards Middle East with a close reference to the text book power, faith, and fantasy: America in the Middle East 1776 to present. Combating Threat from Middle East and Adjacent Regions. The threat posed by Saddam Hussein in Iraq was fantastical and not real until the American forces hit the ground there. United states through its foreign policy seek to protect itself from Middle East threats while at the same time helping to safeguard the li ves of native people in the region. For example United States government has adopted different foreign policies in Iran and Iraq and also in Israel and Palestine. The United States foreign policy that is pegged on the pillars of deterrence, containment and preemptive strikes on terrorism and alleged terrorism attacks has been inconsistent and incoherent in Middle East.It has stressed force and sanctions and absence of nuclear weapons in Iraq and Iran while at the same employing diplomacy in Israel and Palestine and this has created a rather disparity and inconsistency in the foreign policy. (Parmar,pp.204). Pursuit of National Interest United States foreign policy is usually based on the national interest but in the Middle East, the pursuit encompasses overlapping, conflicting and inconsistent economic, political and strategic interest. Domestic influences usually determine the United States foreign policy and it is balanced by the interest of America and the greater good of mankind . Different political regimes in the United States also have their foreign policy blue prints and this has seriously led to the inconsistency of these policies towards Middle East. For example Democrats and Republicans have had different foreign policies towards Middle East once they are in power. There is usually more debate within the administration of United States government and the national security on foreign policy and it normally leads to contradictory, incoherent and inconsistent policy towards Middle East. Supply of Oil United States has depended on foreign crude oil for a long time and these imports are majorly from Middle East countries. Because of the massive petroleum reserves in the Middle East United States government has developed policies that are seen to be inconsistent and incoherent about the region. In view of this and the challenge posed by hostile domestic population, United States government has adopted an increasingly inconsistent policy in regard to the Mi ddle East region. The foreign policies are formulated in a careful strategy so as to wield acceptance from the Middle East masses and in the long run receive constant supply of crude oil. The need for secure flow of Middle Eastern oil into the United States economy has led to special relationship. The Middle Eastern countries especially Saudi Arabia has the largest deposit of oil reserves in the world but at the same time they are marred by instability. This instability is mainly caused by political regimes which are authoritarian. United States government through its foreign policy is supporting these political regimes in the Middle East in order to secure constant flow of oil (Rosati and Scott,pp.35). As a result, the United States government has preserved the status quo politics in the Middle East particularly in Saudi Arabia and the Persian Gulf sheikdoms. One of the major reasons for the inconsistent foreign policy in the Middle Eas

SOW-425 Assignments Soccial Walfare Policy & services Assignment

SOW-425 Assignments Soccial Walfare Policy & services - Assignment Example The help to increase relevance of social work professional in the society and ensure that the social needs of future generations are systematically catered for (Peterson, 2013). It has been reported that the rate of poverty and economic inequality will increase significantly. For instance the level of poverty has been projected to increase in the next decades at a rate of sixteen percent. The impact of poverty to personal life are numerous, among those impacts include; it denies a person an access to quality education, it further denies person an opportunity to access better healthy cares because most of poor people may not have necessary funds to pay for the best hospitals. Additionally, poverty leads to poor living standards for instance most poor people lives in poor housing facilities and can’t afford the best meals. Further, poverty causes people to engage in criminal acts such as stealing, prostitution and drug trafficking in a bid to move on with life. Additionally, poverty affects children’s in numerous ways. For example children’s from poor families may not be in a position to access quality education (MacNeil, 2010). Research indicates that children from poor families tend to die during birth and infancy. Moreover, children from poor have /been reported to suffer malnutrition related complications because their parents can’t afford healthy food. Additionally, children’s from poor families view education as a way to rescue themselves from poverty unlike those from the rich families. Moreover, poverty affects our society in numerous ways. For instance, in a society where there majority of people are poor, the cases of socials evils such as prostitution, drug trafficking and theft have been reported to be substantially higher (MacNeil, 2010). The impacts of economic recession are numerous. For example, economic recession has the impact of causing the number of children living in abject poverty to increase significantly. Additionally, the

Personal development planning Essay Example | Topics and Well Written Essays - 1000 words - 1

Personal development planning - Essay Example In addition, it motivates a positive attitude towards learning (Healey, Pawson & Solem 2013, p.141). This paper will discuss personal development planning and the importance of various aspects of a student’s life. Interpersonal skills are the evaluation of how masterful an individual is in interacting with others. Interpersonal skills are qualities, common sense, concrete and positive encounters to assist a student to become responsible and caring adults. The interpersonal competencies are necessary for the preparation of students to for the workplace. The interpersonal skills are developed through connecting with others, for instance, socialising with peers, interacting with family members and going to school. The interpersonal skills are critical to solving a dispute with others and minimise stress, promote intimacy and enhance joy. In addition, the skills improve communication, expand comprehension and help to solve disputes (Dyson & Casey 2012, p. 5). The presentation skill is the ability of a student to deliver information while at the same time attaining a maximum influence. Presentations in a students’ life are crucial in assisting them to gain and develop a hob after university. From the working life perspective, presentation skills are essential to individual prosperity, for example, reporting to superiors, sales and training. Presentation skills such as being a fine public speaker build confidence in students that can be expressed in areas of personal and business life. From social life point of view, a god presenter is perceived to have more authority compared to their colleagues (Lee-Davies & Bailey 2007, p 132). Communication skill is the capability to pass on information efficiently and effectively to another. The communication skills assist students to convey details distinctly on emotional and intellectual degrees. A student can describe concepts clearly and have the potential to raise questions in order to refine other

Has the development of Human Resource Management practices replaced the need for trade unions Essay Example for Free

Has the development of Human Resource Management practices replaced the need for trade unions Essay According to Phelan (2007, pp. 45-47), trade unions were the most powerful organizations after the industrial revolution. During the 19th and 20th century, management was largely mechanistic and the position of workers was not felt unless the force of the numbers was employed. As a result, the membership to the trade unions increased steadily to 1979 after which a sharp decline is evident. During the 20th century, Donna, Stephen and Roderick (2007, p. 832) report that over one third of all employees belonged to trade unions by 1979 before declining sharply o 13. % by year 2000. In their view, Gurpreet (2007, p. 85) and Hearnshaw (2007, p. 76) argue that the trade unions decline is an indication of the critical period that change must be embraced to create greater value of the production systems. According to Tove, Hammer and Bayazit (2009, pp. 405-406), the unions lacked the needed sensitivity to their members and held their views towards salaries and job security only. Under this model, unions failed to recognize the fact that if employees were guaranteed what the unions provided, they would lack their value. From their view point, Coca-Stefaniak, Hallsworth and Bainbridge (2005, pp. 361-363) argue that trade unions’ mandates lacked clear definition and therefore kept overlapping between political delineations to employees protection. Consequently, many leaders used them to settle political scores and stepping stones to power. Indeed, Marlow (2006, p. 54) points an accusing finger to this vagueness in executing their mandates that employees sought to distance themselves. A major question that arises at this point is what is indeed the future of the unions? Though many analysts appear to avoid answering the question directly, Pencavel (2003, p. 21) and Blanden and Machin (2003, pp. 121-122) suggest that the unions will indeed not fully die, but resilience of their roles will be evident when major problems occur. Comparison of human resources managements and trade unions Comparison of trade human resources and trade unions brings out the picture of two negating forces but geared towards achieving the same objectives. To begin with, trade unions were run politically and therefore involved a very wide spectrum of employees they dealt with. As a result, Gill (2009, pp. 41-42) explains it was very hard to address the demands of the different members with ease. On the other hand, human resources management is a discipline defined by clear cut professional outline that have key objectives. Redman and Wilkinson (2009, p. 121) explain that apart from this clear objectivity, human resources managers have a narrower spectrum, for instance, one company or institution, which makes it easier to address concerns of their subjects. The approach and consideration of trade unions as Marchington and Wilkinson (2005, p. 114) pointed out in their study, was based on a competitive model that was viewed as a major achievement for specific leaders. As a result, other options were locked out; a consideration that created controversy with economists and political elites. Marchington and Wilkinson (2005, p. 117) further point out that human resources managers consider conflicts to be critical aspects that must be addressed carefully in defining a better relationship and ultimately greater productivity. Though Jose and Fernando (2002, pp. 181-182), use of the term ‘militant’ when referring to trade unions has received sharp criticism, it is perhaps the correct term. Trade unions main method of addressing conflicts was use of strikes and demonstrations. As a result, they resulted to great losses to particular institutions, companies and even nations. Human resources managers however, balance between critical human qualifications, existing infrastructure and overall returns as dictated by the demand and supply of resulting products. Gill (2009, pp. 41-42) therefore concurs with Marlow (2006, p. 78) that everybody has his own niche and stands a better chance of advancing with ease. Modern roles of human resources a) Staffing and selection The roles of human resources have over the years changed with the rising demand to view employees as a responsive system as opposed to a rigid consideration Farber and Western (2002, pp. 398-399) explains that this role therefore creates a harmonic platform that proactively addresses key problems that necessitated the need for trade unions. Staffing and selection is done on the basis of merits; a consideration that give employees great security both locally and internationally. By conducting effective selection, the employees do not feel threatened, but are given a chance to improve on their skills which the organization they work for strongly struggles to retain while others remain opportunistic to outsource (Blanden and Machin, 2003, pp. 126-127). Unions are therefore rendered less essential as job security is indeed very high and payments highly sustainable. ) Rewarding compensation and motivation management To concur with Gill (2009, p. 90) conclusion, poor rewarding systems formed the basis of unions in the mid-twentieth century. At this time most production were privately owned, but most importantly, they lacked effective competition to trigger better compensation and motivation of their workers. Human resources managements’ greatest roles are indeed to assess performance, initiate the needed improvement ef forts and most importantly reward the best performers. In his theory of human needs, Robert Maslow argued that when employees are guaranteed the needed capacity for progression towards self actualization, other systems are easily foregone (Gill, 2009, p. 48). Unlike the trade unions that provided only raising the salaries, human resources create a roadmap for sustainability; a factor that Brewster (2004, p. 371) indicate directly disrupts their consideration for unionization. c) Employee’s development and modelling When refereeing to the current replacement of trade unions roles with human resources management, one cannot fail to focus on the modelling and development roles. Though trade unions train their members on different aspects of their relationship with their seniors and the employers, greater credit as Jose and Fernando (2002, p. 189), suggests, is given to human resources managements. As indicated earlier, trade unions lack the necessary specificity on their members who are highly diverse. Due to their smaller nature of operation, human resources have proved to be more effective in that employees are continuously modelled with close supervision with an aim of improving their place in an organization. Jose and Fernando (2002, pp. 188-190) add that modelling sets a clear role model and a definite roadmap to follow in addressing their concerns and issues. d) Negotiating and change management Unlike during the period of the trade unions, negotiations have taken a central position for all the employees. Brewster (2004, p. 368) explains that human resources management eliminates key bureaucracies and therefore brings the employees closer to the top leadership. Furthermore, human resources management facilitates teamwork to encourage involvement of all the workers in negotiating their views in an organization. To infer greater need for negotiations, Coca-Stefaniak et al (2005, pp. 366-367) argue that internal and external change agents often propose changes towards improving the welfare of the employees and ultimate productivity of the company. As a result, the need for trade unions to create either a rise in payments or even improved working conditions does not arise. Counterarguments In his view, Phelan (2007, pp. 4-75) suggests that trade unions roles will remain critical despite the current decline. He further points out that though many workers have shifted from the trade unions; their need will always be rekindled during the periods of major crisis. During the 2007-2008 financial crises, many workers turned to trade unions for protection of their jobs. Pencavel (2003, p. 25) cites the political interference in reducing the relevance o f the unions. As a result, strength of trade unions will always recur when new political elites with favouring views rise to power. However, the two counterarguments fail to acknowledge the great advancements in technology that facilitate easier detection of workplace problems, faster communication and precise assessment that assists in making the correct decisions to avoid major issues (Hearnshaw, 2007, p. 69). Conclusion and recommendations From the above discussion, this paper supports the thesis statement, ‘the critical roles played by human resources managements that greatly satisfies the customers, improves their earnings, secures their employment, and maintains the correct organization cultures have increasingly replaced the need for trade unions. Trade unions came out as strong movements that were very vibrant during the 20th century when clear professionalism lacked in running businesses and organizations. Human resources management came in with great specialization that is highly proactive and employees driven; a consideration that surpassed the major roles of the unions. However, counterarguments presented in the discussion are true and their roles will often recur during periods of major crisis in organizations.

Business Report Essay Example for Free

Business Report Essay Business opportunities in NSW are impacted by internal and external factors. Internal and external factors influence the business opportunities as they determine the success and failure of opportunities in the business environment. External influences are factors which mainly influence the environment outside the business and therefore they determine what the management staff inside the business must do to adjust with the changes in the external environment. External influences include factors such as; economic, financial, geographic, social, legal, political, institutional, technological, competitive situation and markets. Internal influences are factors affecting the business from within i. e. internally. Internal influences include factors such as; product, location, management, resource management and business culture. The following business report is commissioned to examine the influence of external and internal factors of business opportunities in NSW. The economic influence includes factors which relate to changes in the wider economy i. e. booms and recessions in the economy. The benefit of a growing economy allows opportunities for a business to increase profit, so businesses are able to experience rising living standards. ‘Booms’ and ‘upswings’ benefit business opportunities as they are periods where the economy is going through a positive phase where businesses have the opportunity to increase their positive total revenue. Consequently, this will lead to a rise in employment, consumer spending and wages. On the other hand, â€Å"Busts’ and ‘downswings’ are periods where businesses are impacted negatively. An example of a business which suffered from the negative factors of the economic cycle was Harvey Norman. Sydney Morning Herald (SMH) reported Harvey Norman experienced a ‘downswing’ period as profits decreased from $128. 95 million to $81. 9 million and total sales had a decline of 7. 3% due to lack of consumer spending. Financial influences involve ‘deregulation’ which is the removal of government regulations from the industry in hope of improving competition. The improvement of competition allows businesses the opportunity to improve efficiency and productivity of their employers and aim to achieve their required goal. Woolworths and Coles have recently removed regulations relating to supplier payments in order to lower costs and open up opportunities to expand their business and increase profit. Geographical influences such as location will determine the growth and development of a specific business. Geographical influences impact business opportunities as it provides challenges to increase profits, sales and expansion of business. An example of expansion of business is IKEA who have expanded their business to Melbourne, Australia because of economic growth in the Australian economy. Due to dramatic increase in consumer spending, IKEA’s profit increased rapidly and therefore they were able to purchase an 80, 000 metre square warehouse. Geographical influence impacts on business opportunities as it increases employment, sales and expansion of business as seen by the actions of IKEA. Social influences provide opportunities for businesses to change or develop to meet consumer demands. Social influences such as changes in consumer tastes and preferences significantly impacts on business productivity and opportunities. Failure for a business to satisfy consumer’s wants can be detrimental to a business and therefore can lead to a decrease in profits and sales or even cessation if they fail to meet consumer demands. An example of social influence on a business is the impact of the style of clothing of AussieBum. AussieBum manufactures and sells their products via the internet and are successful as their material and style of the underwear and beach clothing is famous among society. The business is successful as the material they produce is unique. Additionally, the location of the manufacturing is based in Australia further satisfying the taste and preferences on Australian consumers. Social influences for this business includes its consumers demanding Australian manufacturers to maintain uniqueness and reflect the Australian image; and consumers demanding products to be purchased over the internet. In this case, AussieBum successfully responds to social influences by having the correct production process of manufacturing their commodities and satisfying consumer demand and preferences. Legal influences impacts on business opportunities as it sets out regulations and laws that impacts business operations. Legal influences sets out guidelines that prevents businesses from discriminating or financial rorting. Additionally, legal influences such as laws and contracts can impact businesses as they are forced to buy from specific and this affects their total revenue. An example of legal influence on a business is the investigation of Coles. A recent article published by Sydney Morning Herald states that Coles is undergoing an investigation on discrimination between suppliers based on their private label brands. This breaches statutes which include anti – discrimination laws. Legal investigation is costly and affects consumer buying and spending at this business. Hence, it is crucial for businesses to abide by legislations to take advantage of the opportunities and maintain consumer satisfaction. Political influences impact businesses as government policies can lead to business uncertainty or business confidence. Political influences impact businesses as they implement policies which can change the structure of businesses. An example of political influences on a business is the impact the carbon tax has on BHP Billiton, a company in the mining industry. The carbon tax affects the company as BHP Billiton is now in charge of paying taxes which affect the company’s total revenue as there is an increase in costs. The carbon tax affects business opportunities in BHP Billiton as they are unable to hire new efficient and productive employees due to increase in their costs. Business opportunities in NSW can also be affected by taxation that can increase business costs and therefore restrict the businesses ability to expand or increase their profit or sales. Additionally, the exchange rate can affect the volume of import and exports from global markets hence impact of the price of products. Institutional influences refer to three bodies (Federal, State, and Local) which all have factors which impact business opportunities in NSW. The regulations of institutional influences are the safety and protection of employers in the business, the compulsory minimum wage, payment of taxes, approving new development and simple business codes of conduct and abiding by the legal business laws. These factors impact business opportunities as businesses must abide by these regulations in order to continue running and the breaching of the regulations can result in penalties which may affect the business financially. A recent investigation involving Coles breaching these regulations as they demanded additional payments from their suppliers led to a decrease in profits and loss of other suppliers. These factors affected Coles as their supply of specific products is decreasing yet they have such high demand but in result aren’t able to satisfy consumers wants. Business opportunities are impacted by the institutional influences as businesses are forced to run in a certain way as it can affect their financial status as well as their reputation if they fail to do so. Technology is improving at a rapid pace and allowing businesses to produce more efficiently. Technological influences impact vehicle manufacturing businesses such as Holden. Holden’s vehicles are produced rapidly because of innovative technology. The new Holden Barina features Apple’s Siri voice command providing more features and improving the product. Additionally, technological influence can impact businesses negatively. For example, technological advancements often replace employees and this decreases the opportunity of hiring new employment contributing to unemployment. Nonetheless, technological influences provide opportunities for businesses to produce products more efficiently and in turn increase their total revenue. Competition is advantageous to both consumers and businesses as it provides opportunities for improvement and demand for consumer satisfaction. A competitive situation often influences businesses to lower prices of its products to gain consumer satisfaction. For example, Woolworths and Coles promote lower prices to compete with one another. This provides consumers with wider range of choice and preferences. More so, they promote consumer points for purchasing goods and services at their store to remain competitive. Also, Jetstar has a policy which states they will provide a 10% discount on their service if their competitive airlines (i. e. Virgin Australia and Tiger Airways) offer a cheaper price for their service.In recent times financial/capital, labour and consumers have significantly changed. Financial/capital markets have seen international financial/capital flows become more flexible and easily accessible due to globalisation. Therefore, markets are more integrated. ASX is an example of these changes as the business has now made it more easily accessible for consumers to purchase and sell shares globally over the internet. Financial/capital markets influence business opportunities as businesses in NSW are linked globally are able to communicate and operate more efficiently. However, negative economic influence can impact on domestic markets in NSW which can impede on business operations.

Advertising Creativity And Communications Marketing Essay

Advertising Creativity And Communications Marketing Essay This essay will first identify the advertising benefits for the company and why companies do advertising with regard to some credible authors of marketing books. Secondly, it will investigate the strong models based on persuasion theory with the help of different examples from UK advertising market. Next, it will examine the ATRN model of Ehrenberg based on reinforcement. Finally, this essay will present a view that the companies are using different strong and weak models to attract the audience to buy their products. In this modern era of technology many companies using tool of advertising to aware the customers about the features of their products and services. The advertising is a form of creating and sending a message to certain targeted population and hoping for their reaction towards your product. Historically the producers developed a product and then advertise it to find the market for the product but in todays world the product is specially design with the customer interest (Wells et al, 2006). In the recent past, the marketing concept has increased dramatically. The companies are started putting huge amount of budgets into advertising to produce high profits for their organization. The advertising particularly helps to create awareness because people do not buy those products they have never heard of them before. The advertising is very important for new products to launch them into segmented market. The relationship between the customer and the company need to be build up by the help of effective advertising (Farbey, 2002). Globalization made the companies to expand their businesses into other markets around them. This fact has increased the competition among the competitors. In this competitive world, it is made compulsory for the company to advertise and protect themselves from the primary competition (Wells et al, 2006). Advertising is only as strong as the product and service because you can only sell poor product at once time but to sell it for twice you have to speak truth with your customers. The effective campaigns are making customers more loyal to the company. Advertising can be a strong or weak force for the company (Farbey, 2002). The Strong theory and models are based on persuasion and on the other hand the weak theory is based on reinforcement. Persuasion is a process which includes changing of attitudes and manipulated the thoughts of customers to change their believes and habits (Health, 2007). There are two types of persuasion, Rational and Emotional persuasion. Rational persuasion is about explaining the benefits, advantages, likeness and different incentives where as emotional persuasion has the same features but it can create a strong relationship and make brand most successful. When the result come to calculate the efficiency of them then its very hard to evaluate the effectiveness of emotional as compare to rational persuasion (Health, 2006). The strong school of advertising really focuses on the effectiveness of advertising. The effective advertising helps the company to grow its sales very rapidly. Short term advertising campaign is more effective then the long term. The most important feature of short term advertising is that it tells the company to go with the campaign in long run or to leave it because it will not have a further effect on the sales (Jones, 2003). Not every campaign has an effective outcome on its sales. About 70% of all the campaign raises the sales immediately and on the other hand 46% of long term campaigns have a direct impact on the sales (Jones, 1998). Strong school of advertising models include AIDA (Attention, Interest, Desire, Action), DAGMAR (Unawareness, awareness, Comprehension, Conviction, Action), Hierarchy of effects (Awareness, Knowledge, Liking, Preference, Conviction, Purchase) and Elaboration Likelihood Model. The AIDA model was designed by St. Elmo Lewis (1898) and Strong (1925). This model used especially for the personal dealing but later on it was adopted as a communication process between the company and its customers (Yeshin, 2006). It consists of four steps Attention, Interest, Desire and Action. Its very important for the company to get the attention of the customer so that the other three steps should be taken by the customer. The main issue for the company is to know its own benefits and then tell the customers with different attractive words or phrases to get their attention (Johnston, 2009). Attention can built the interest and make desire for the product. By giving more and more true information of the product the interest can be generated (Brewer, 2010). The desire only be created by showing the actual picture to the customer and make him or her desire for the product. The product features can make the man go mad for the product and indulge in the step of taking quick action (Johnston, 2009). There are many adverts these days for the customers to get their attention towards the product. Apple is a very famous company in making electronic products such as Iphones, Ipods, Macbooks and now the Ipads. The Ipad is specially made for the customers to access their emails, watch videos, downloads pictures and listen to songs. Before launching Ipad the company really wanted to grab the attention of their customers. They used their website to attract the customers for example; if anyone opens the web page then he gets a welcoming message of the new product of Apple. The picture of Ipad is shown below which was advertised on www.apple.com (Lazaris, 2010). C:Usersfazal ranaDesktopipad.jpg Source: APPLE WEBSITE (2010) Figure 1: IPAD IMAGES This is a very good example of how picture can get customers attention. This sort of pictures can create an interest for the customers. Apple gave the enough knowledge on their website to create certain interest for the customers. Java script switchers and image sliders are very famous nowadays. The image shows that you can access the email and the save pictures at a same time. Considering the example of the Ipad, the aesthetics and accessibility feature of the product should not only be provided to induce the desire of attainability but also to facilities the user and to give an even better maneuverability of the device for a comfortable and more passionate experience (Lazaris, 2010). The campaign ran very well through web page and indulges the customers to take action and buy the Ipad. Hierarchical model only deals with the individual response and the effect resulted by the advertisement (East, 2003). The advertising process model was developed by Robert Lavidge and Gary Steiner in 1961 that has some points difference from AIDA model. The main implication of this model is that, if any one of all stages missed out then the desire outcome will not be achieved. The first stage is to get aware the customer about the product by the help of advertising. Secondly, he or she should provide with all the information about the product so that the process of likeness can be built on its own. The following step is to create preference of the product among the other product with same qualities. The next step is conviction which includes making decision to purchase the advertised product. If all of the steps are effectively put in by the company or the advertising agency then its not difficult to make customer buy for the product (Yeshin, 2006). As can be seen from an old advert of Ariel (YouTube, 2008) which delivered an idea of Lavidge and Steiner model, this advert gives a good example of Hierarchy of effect model. By emphasizing on the problem of stain clothes the company creates awareness and gives us the problem of removing these stains which is not possible to be done by other ordinary liquids. By performing a simple experiment of comparing Ariel liquid by other liquids the company has induced a liking effect among the audience. The better results of the product would generate a preference among people whereas convincing them that if this product is selected and used it would give out better results than other product which are already available in the market. By using such a method the company leaves the audience with an inclined desire to purchase the product and try it at least for once which resulted in a number of sales for the product. In early 1960s, Russell Colley developed a model with the name of DAGMAR (Colleys hierarchy of effects) model. This model aimed to quantify the process of communication (Yeshin, 2006). The stages of this model are Unawareness, Awareness, Comprehension, Conviction and Action. This model emphasized a lot on creating higher number of sales by the help of awareness. The customer must be aware of the product and the company. He must have the comprehension or knowledge that what the product is about and how the product can help him (Joyce, 1998 in Jones, 1998). Thirdly, convincing the customer by telling him benefits of the product. Lastly, for the action you have to depend on the customer. However, your previous actions will have a major role to play (George, 2006). This model is mainly use to define advertising goals and measure the effectiveness of the campaign. Effective advertising can take the audience down to the way of awareness, comprehension and conviction to take the final actio n (East, 2003). Indian premier league (IPL) is becoming very famous these days among all the ages who love to watch cricket. These days the third season of IPL cricket is going on. IPL has recently signed a contract with ITV for live broadcasting of every match especially for UK fans. To get aware the people the ITV is advertising on TV and Internet. Recently, on 11 March 2010 ITV king cricket website showed an advert about the watching the matches of IPL on terrestrial TV without paying any money. The targeted audience is students who can watch matches in the afternoon by sitting at their homes. As ITV is a famous channel for UK audience so there is not much need for the comprehension about the channel. The conviction has done by telling the major benefit of watching the match without paying (King Cricket, 2010). The Elaboration Likelihood Model was developed in 1980 by Richard E Petty and John T Cacioppo. This model addresses the interest of the individuals and changing habits of individuals behavior. The company tries to develop the positive behavior of the individual customers towards their offerings. There are two routes in this model of persuasion. The first route is the central processing route which provides the information with high level of motivation and the customer can asses to the core features of the persuasive message. This stage helps very much in making the effective decision. The other route is peripheral route which is about giving different cues to the customer and can involve personal selling as well. The outcome of attitudes forming with this method is less effective as compare to the first one (Eckert and Goldsby, 1997). Infomercials are the best example of giving information to the customer through central processing route. As can be seen from wearable towel infomercial (YouTube, 2009), the information about the product has been given to the audience to know about the product for example, how easily you can wear it as compare to the other towels which are already available in the market. Secondly, the advert provides the advantages of wearing the towel and different ways of wearing it. The individuals do not have much time in watching the whole infomercial so its better for the company to use peripheral route for the advertising. The weak theory is based on the reinforcement or repurchases habit of customer. The ATR model was proposed in 1974 by Ehrenberg which includes Awareness, Trail and Reinforcement (Hoek et al, 2000). Ehrenberg rejected the persuasion models and argues that the step of taking action in persuasion model is not supported by the empirical evidence (Yeshin, 2006). This model actually tells about the reinforcement in the customer current behavior patterns. The empirical generalization describes as the relationship between the consumer perception and beliefs about the brands and their behavior with respect to those brands (Hoek et al, 2000). In 1997 the model was refined by Barnard and Ehrenberg and they put another step of nudge after the reinforcement (Hoek et al, 2000). The first step of ATRN model is about Awareness of the product. The awareness can be done by different forms of advertising for example promotions, media adverts, word of mouth, direct marketing and so on. For the brand whi ch is already available in the market to buy, the customer already has the knowledge of the product and its specifications. For the new products awareness is very important so that the customer should know about the product. After the awareness the customer straight make a decision of buying the product and get him in the stage of trail (Yeshin, 2006). The ATR model specially focuses on the long term relationship of the customer with the company and the customer can only buy the product if he has believe in the product or if he tried it before. The managers are very willing to use ATR model these days to make the use of behavioral goals and to create a long term relationship (Hoek and Janet, 1999). The adverts are mostly for those people who already have the product. Majority of the people use to see and concentrate on the adverts of those brands which they are using or used it before in their lives. In new markets, the image of product and awareness has to be built but on the other hand in mature markets the adverts are mainly use to retain the customers. The customers do not have any interest in changing their brands and they are willing to stuck themselves to limited brands(East,2003). C:Usersfazal ranaDesktopTradeAdverts_kit kat caramel.jpg Source: GOOGLE Images (2010) Figure 2: KitKat Adverts This advert is especially for those customers who have already tried different flavors of KitKat. The advert is actually for the new flavor of Chunky Caramel KitKat. The packaging is a designed to aware the customer so that he can answer himself what taste is going to de inside? The company spent around 7 million pounds on the advertising campaign (Frewin, 2009). Kitkat is announced as a bestselling chocolate bar of year 2009. The reinforcement to buy the product made the huge profit for the company. The sales have risen to 13% of the last year (Laycoak, 2010). Scholten (1996) has stated that the traditional models of hierarchy of effect paradigm have two major issues to criticize. Firstly, it cannot research about the market situation to deliver their message. Secondly, the campaign is run to a specific group of people which are targeted. The ATR model focuses on the behavior, brand awareness, trial purchase and repurchase if the customer is satisfied and willing to buy it again. On the other hand, traditional models do emphasize on the effectiveness of advertising by getting a regular response up to a particular stage in hierarchy (Scholten, 1996). This essay has explored the difference between strong theory and weak theory with the help of different example which has taken from the UK advertising market. It has been found that the use of strong theory based on persuasion can really help the company to grow its business globally by giving information about their organization and the product. The communication process by persuasion is specially for those companies which are diverting the business line to the different countries and those who are new in different businesses so that they can aware the audience. The communication through ELM model can be very expensive for low budget advertising campaigns but on the other hand it can be very effective for big marketers to give maximum information to the individuals or give some cues by hiring celebrities. Furthermore, the ATR model can be helpful for those companies which are willing to advertise in the same market where they are performing their current businesses. However, the co mpany should have some competitive advantages for new market openings which really help them to get successful in the stage of trail. The brands which are already well known or people are very much aware to them such as, Coca Cola, Pepsi etc usually use ATR model to reinforce the customer to buy the product again and again. 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Fascism Essay -- essays research papers

On the 23 March 1919 after a series of Communist demonstrations, the almost forgotten Mussolini decided to attempt to revive his Fasci movement. A meeting was held in a hall in a Milan and was attended by some fifty malcontents. From this seemingly small and insignificant event the Fascio di Combattimento' (Combat Group) was born. Initially, it would seem that the Fasci were destined for failure with none of their candidates (including Mussolini) winning a single seat in the 1919 elections. How was it that a party with no clear programme, save a belief in action of some sort, became a ruling dictatorship little more than ten years later? By the end of 1919, Mussolini possessed hardly more than 2% of the vote in Milan, less than 5000 votes against 170,000 for the Socialists. Was this a complete disaster? At the time it seemed so; the Socialists were so confident of their success that they staged a mock funeral in Milan stopping outside Mussolini's house to invite him to attend the burial of his party. Incredibly, by 1921 the membership of this previously tiny group was to rival the size of the Socialists. How was this achieved? It was certainly by no easy means; Mussolini's skill and luck played a vital role, but he was also helped by the seemingly blind incompetence of his opponents. Mussolini's path towards the top of Italian Government was hindered by many forms of opposition. However, most of his opposition came from the Government and the rival Socialist (PSI) party. Soon after the summer of 1920 the Fascists and their opposition inevitably clashed. The fact that Gioletti's government was faced with  « million workers sitting in in factories showed that Italy was a far from stable country in 1920. Did an opportunity present itself for Mussolini to gain ground over the Socialist opposition? If it did, Mussolini certainly did not take it. He was still recovering from his party's humiliating election defeat. Eventually the union leaders, evidently surprised by this sudden, spontaneous revolutionary outburst persuaded the workers to give in in return for higher wages. Although initially it would seem that the workers had won, the strikes had sown the seeds of fear amongst Italy's Socialist opposition. The overall effect of this was that many of the opponents of Socialism joined Mussolini's Fascist' party. The Socialist party by... ...ht home the importance of opportunism and action as opposed to inactivity and fixed ideologies. As S. Lee argues, Mussolini was strongly inclined to intuitive behaviour and projected himself as a flexible pragmatist. This allowed him to make full use of the chaotic conditions in Italy, and considerably increased the Fascist party's fortunes. However, we must also consider that to a certain extent, the opposition's continued failures and misjudgments almost pushed Mussolini into power. We must also take account of the fact that Mussolini certainly had his fair share of luck - a prime example is the King's refusal to declare a state of emergency, which would have allowed the army to attack the Fascists. However, it was his ability to act out the role of the Italian people's dream leader that gave him the most success. He played upon the post-war crisis, and made it appear that Fascism was the only way in which socialism would be smashed, and Italy's society and status would be rebuilt. To the Italian people, Mussolini was the great leader they had been desperately searching for - the leader who was going to make Italy a great power, and a respected force in the world.