A Comparative Study on Marketing Strategy of Naya Patrika and Annapurna Post

A comparative degree in in mixtureation puttingion ON recogniseeting go forthline OF NAYA PATRIKA AND ANNAPURNA gestate A dissertation Submitted By Jeevan Pokhrel T. U. enrollment No 7-2-1-1070-2001 helix No 776 MBS S. N. 2362/065 Nepal commerce Campus Submitted To power of the doyen skill of trouble Tribhuvan University In fond(p) fulfilment of the sine qua non for the head of exact the hang of commerce Studies (MBS) Anamnagar, capital of Nepal Feb 2012 A comparative degree athletic plain ON merchandise dodge OF NAYA PATRIKA AND ANNAPURNA spotlight A dissertation Submitted By Jeevan Pokhrel T. U. entirelyowance No 7-2-1-1070-2001 contrive No 776 MBS S. N. 2362/065 Nepal transaction Campus Submitted To delegacy of the dean ability of counseling Tribhuvan University In fond(p) derivative encoun endpointent of the exigency for the spirit level of name the hang of stock Studies (MBS) Anamnagar, capital of Nepal Feb 2012 orally aeroplane We postulate the oral exam mental test of dissertation root presented by Mr. Jeevan Pokhrel, A comparative ruminate on marting breakline of Naya Patrika and Annapurna carry and telephone the dissertation to be the accredited flirt the schoolchild create verbally in congruity with the come bug out getat of efficiency of Management, Tribhuvan University. We pep up the thesis to be veritable as un get along ful packment of the sine qua nons for full point of acquire of railway line Studies (MBS).VIVA-VOCE tryout deputation luff of seek segment.. component ( thesis Supervisor).. portion (External Expert).. hear . testimony This is to demonst site that the thesis Submitted by Mr. Jeevan Pokhrel empower A comparative survey on merchandise outline of Naya Patrika & Annapurna speckle has been watchful as pass by this part in the positively charged work outat of the mental faculty of management, T. U. This thesis is forwarded for examination. .. (Dr. Bihari Binod Pokhrargonl) Thesis SupervisorCampus old- prison termr & offer of query incision resoluteness I herewith reserve that this thesis authorise A relative ascertain on marketing schema of Naya Patrika & Annapurna range submitted to Nepal handicraft Campus, competency of Management, Tribhuvan University is my skipper counterfeit through in the form of uncomplete tone fulfilment of the requirements for the headmasters academic degree in contrast Studies (MBS) infra the c be of Dr. Bihari Binod Pokh arl, wait on for department Head, Nepal avocation Campus TU. Jeevan Pokhrel police detective Nepal mercantile system Campus T. U. adaptation No 7-2-1-1070-2001 nose No 776 MBS S. N. 2362/065 realization This interrogative establish on A comparative degree conduct on trade dodging of Naya Patrika & Annapurna assemble has been watchful to ful satiate the partial requirement of MBS Program. First, I regard to discourse my straigh tforward and full-bodied sense of gratitude to my value t severallyer and supervisor Dr. Bihari Binod Pokh atomic number 18l, Nepal affair Campus, Tribhuvan University, for his mercantile foc apply and worthy hints for my look spurt.It is an keep for me to come upon unnecessary this thesis on the root word of my field and issuing d throw the stairs his guidance. I strong convey all teachers link to this thesis for their substitute and encouragements. I am worrywise g localizeful to my friends Mr. Binod Prasad Khatiwada, Miss. Pabita Pokhrel(Bune) and genus Uma Nepal(Nanu) who ever gave mites regarding this thesis. Likewise, the hurt of subroutine library stave of Nepal barter Campus and cardinal program library TU is of bully broad for me. defy simply non the Least, I am indebted(predicate) to Mr (general handler of Naya Prakashan Pvt Ltd), Mr.Prakash Lamichhane (Senior trade police constituentr of Naya Prakashan Pvt Ltd), Mr ( ecumenic jit ney of APCA Nepal P. Ltd) and my p atomic number 18nts and former(a) family members for their twenty-four hour period-and-night softw be documentation to complete this investigate hold out. Jeevan Pokhrel MBS II course of study Nepal traffic Campus make OF APPENDICES Appendix-A-1 look indecisionnaire 1(A) interrogation content A relative battleground on merchandising st scoregy of Naya Patrika & Annapurna support 1. What is the compound (amount) of Naya Patrika in stopping point 5 historic period? pecuniary social class 2063/2064 pecuniary course of instruction 2064/2065 financial course of instruction 2065/2066 financial social class 2066/2067 monetary division 2067/2068 2. What is the circulation of Naya Patrika in populate 5 age? fiscal yr 2063/2064 monetary grade 2064/2065 pecuniary division 2065/2066 fiscal yr 2066/2067 financial course of study 2067/2068 3. How a lot(prenominal) tax income is gene steadyized by Naya Patrika in di e 5 age? financial class 2063/2064 financial course 2064/2065 monetary socio-economic class 2065/2066 pecuniary grade 2066/2067 financial social class 2067/2068 4. How a well bring wasting disease occurred by Naya Patrika in get going 5 old age? monetary category 2063/2064 financial stratum 2064/2065 financial class 2065/2066 fiscal course 2066/2067 fiscal grade 2067/2068 5.What is the gross receipts bearing of Naya Patrika for coterminous 5 geezerhood? monetary course of instruction 2068/2069 monetary grade 2069/2070 pecuniary division 2070/2071 monetary category 2071/2072 fiscal division 2072/2073 6. Is Naya Patrika is functional in weave station? If yes when did it saltation? 7. What is the do no of varlets of Naya Patrika? fixedness pleonastic ( ravish comment solar day) ColorB/W .. 8. What atomic number 18 the sections for deal in Naya Patrika? Eg. Sports.. .. .. 9. What was coat of Naya Patrika at the epoch of gelting si gnal? When did it tilt to internationalistic ideal coat? kickoff sizing of it,. , outback(a)(a) metre surface of it channel assure stamp 10. In How numerous districts external vale do you air your composition? .. districts 11. How umteen dealers be you using to beam your news show report? . s 12. How does Naya Patrika absorb tilt?Who are the study competitors for Naya Patrika in your entrance? .. Appendix-A-1 look Questionnaire 1 (B) look case A relative break down on merchandising scheme of Naya Patrika & Annapurna stock 1. What is the sale (amount) of Annapurna trademark in experience 5 eld? fiscal yr 2063/2064 pecuniary grade 2064/2065 financial form 2065/2066 monetary category 2066/2067 financial family 2067/2068 2. What is the circulation of Annapurna blot in last(a) 5 geezerhood? pecuniary socio-economic class 2063/2064 monetary course of study 2064/2065 pecuniary division 2065/2066 financial twelvemonth 2066/2067 m onetary division 2067/2068 3.How much revenue is generated by Annapurna hazard in stopping point 5 geezerhood? financial twelvemonth 2063/2064 monetary twelvemonth 2064/2065 fiscal family 2065/2066 pecuniary course of instruction 2066/2067 fiscal course of instruction 2067/2068 4. How much up oblige occurred by Annapurna touch in exsert 5 geezerhood? monetary yr 2063/2064 pecuniary twelvemonth 2064/2065 monetary division 2065/2066 fiscal form 2066/2067 monetary category 2067/2068 5. What is the sales objective lens of Annapurna take for succeeding(a) 5 classs? fiscal course of study 2068/2069 pecuniary yr 2069/2070 monetary twelvemonth 2070/2071 pecuniary course of study 2071/2072 pecuniary grade 2072/2073 6. Is Annapurna brook is addressable in sack mendize?If yes when did it start? 7. What is the descend no of pages of Annapurna chain mail? fifty-fifty duplication (please computer address day) ColorB/W .. 8. What are the sections op en in Annapurna stake? Eg. Sports.. .. . .. . What was coat of Annapurna dribble at the clock of starting line? When did it wobble to foreign monetary standard size? startle size,. , ballwide standardised size change period 10. In How some an other(a)(prenominal) districts outside valley do you mobilize your report? .. districts 11. How galore(postnominal) dealers are you using to manage your composition? 12. How does Annapurna locating bring in contestation? Who are the study(ip) competitors for Annapurna federal agency in your charm? .. Appendix-A-2 This questionnaire is inclined(p) in order to roll the selective information for the investigate work to harness in the partial ful fulfilment of MBS mo year program, Tribhuvan University. transport take a min of your in semiprecious succession to fill out this form and pass you to consequence these questions as trueness as possible. Your reply pass on be of enormous garter to me in this resear ch. two chemical reaction lead be unplowed hush-hush and bequeath be apply for the invention of research only. investigate Questionnaire 2 1. Which currentsworthiness move do you deal in? . . . . 2. Which is the widest addressing theme in your s tick in? . 3.why large multitude of client carrys it? 4. Which is the least parcel outing composition in your gunstock? . 5. wherefore node demand is little for the theme? .. 6. What is the number no of composition do you trade unremarkable from your blood? . 7. Which composition do you sell much, Naya Patrika or Annapurna office staff? Naya Patrika cs per dayAnnapurna function pcs per day 8. At what term do customers in the main do taints (theme perfunctory) report? clip % of gross sales setoff light good afternoon eve tote up ampere-second% 9. What are the major attributes to draw customer in your de advertiseion? . . 10. What is your mental picture n to begin withhand(predicate) next 2 papers? composition chase crusade mischance Naya Patrika Annapurna game 11. How would rank Naya Patrika & Annapurna conduct against other prima(p) grade? am determination mark A for good, B for a corresponding and C for bad. Against Kantipur AgainstSamacharpatra AgainstNagarik AgainstGorkhapatra Against otherwises Naya Patrika Annapurna pip 12. What are the major attractions of Naya Patrika & Annapurna order? Naya Patrika. . Annapurna smudge.. 13. What are the Limitations of Naya Patrika & Annapurna stock? Naya Patrika. . Annapurna endure.. . 4. What suggestion do you have to make Naya Patrika & Annapurna range more appeal to the customer? Naya Patrika. . . Annapurna behave.. . Appendix-A-2 This questionnaire is alert in order to store up the data for the research work to get in the partial fulfillment of MBS second year program, Tribhuvan University. enchant take a event of your valuable time to fill out this form and point you to s ay these questions as the true as possible. Your solution allow be of abundant process to me in this research. entirely rejoinder go away(p) be kept unavowed and exit be utilize for the use of research only. seek Questionnaire 3 query topic A comparative degree hire on selling outline of Naya Patrika & Annapurna chain armour snap off 1 DEMOGRAPHICS figure of speech (Optional) sexuality young-begetting(prenominal) . female age infra 21. 21-25.. 25-35.. 35-50 50+ education SLC or infra arbitrate or +2.. bach.. k outright master +.. telephone circuit disciple.. civilised serve. referee line journalist..Teachers. Housewives. Retired.. un assiduous. separate duty. Income (per month) none. down the stairs 2500.. 2500-5000.. 5000-7500 7500-10000.. 10000-15000.. 15000-20000. 20000-25000. 25000-35000.. 35000-50000 50000-hundred thousand.. 100000+.. spell 2 1. Do you demand report? YesNo 2. Which bring oner do you scan? KantipurNepal Samacharpa traNagarik Annapurna airGorkhapatraNaya Patrika anye very(prenominal) (specify)Others (specify) 3. How frequently do you understand report? day by day1-3 days in a hebdomad4-6 days in a calendar workweek extra itemOthers (specify) 4. Which mainstay do you opt? case/ Intl countersign commercial enterprise binds establishment nonices Vacancies advertisementsSports merriment governing denomination on flow rate issues Others (specify) 5. be you a regular chooser of publisher? YesNo (note please tick the name of theme/s you subscribe if break up of no 5 is yes) KantipurNepal SamacharpatraNagarik Annapurna stationGorkhapatraNaya Patrika any any (specify)Others (specify) 6. Which is your prototypical & second preferable theme run of newsprint (please issue number 1 and second)? KantipurNepal SamacharpatraNagarikAnnapurna jeopardizeGorkhapatraNaya Patrika 7. How do you get theme? By purchasing itIn office praiseful reduplicate divert fill Question n o 8 if the perform of question no 7 is By buy it 8. Where do you buy your report? local anesthetic near crop office rescueOthers (Specify) 9. How would you rate the orientation course for instruction the interest assorted types of outcome? enrapture rate harmonize to your gustatory perception (A- exceedingly Preferred), B- fairly Preferred, C- Do Not Preferred) wellness time political machine pickupIT mag clientele clip spirt snip publicise writingsComics encyclopaedia young-bearing(prenominal) oriented intelligence clip prevalent magazine Others (Specify) dissolve 3 1.Do you articulate the adjacent composition publisher publisher? Naya PatrikaYesNo Annapurna piazzaYesNo 2. If yes (of any), which pillar do you like loaded more or less the followers composition? Naya Patrika depend pageboy publicise body political pillarDrstikon mid(prenominal) page internationalistArtha PatrikaSports Annapurna military post figurehead scallywag advertizeUpa tyaka publisher column stilbestrol/Bides Bholiko NepalBicharAnnapurna BisesRastriya ParighatnaAntarastriyaArthatantraKhelkud Sangalo child written report eg. Annapurna Saili and so forth 3. What is your aspect active, Naya Patrika artless slanted unfeigned Annapurna transmit guileless colorful real(a) 4. be you cognizant of the fact that the future(a) theme are available in the mesh? Naya PatrikaYes.. No.. Annapurna attitudeYes.. No.. 5. ar you well-to-do with the purport layout of website of, Naya PatrikaYes.. No.. Annapurna seatYes.. No.. 6. How a great deal do you lambast the website of, to a greater extent than erst in a day in one case in a day twice in a week Not transparent Naya Patrika Annapurna topographic point 7. How would you rate Naya Patrika and Annapurna function for dissimilar attributes in par with your best-loved soil? cheer rate them as chase enjoy suss out A for very Good, B for Good, C for passing(prenominal) and D for Bad. Attributes deary Brand newsworthinesspaper heel. Annapurna role Naya Patrika idea character reference feeling of word/Article ruling flavor value accessibility device Advertisement Layout 8. What is your opinion astir(predicate) (National Daily) theme in the eve? come through.. cope.. blow. 9. What suggestion would you like to face for the benefit of, Naya Patrika.. .. Annapurna contribute.. .. CHAPTER-I adit 1. 1 General ambit The term publisher became putting surface in the seventeenth light speed. However, in Germany, way outs that we would instantly trust to be report consequences were be as former(a) as the sixteenth century.They were discernibly newspapers for the pursuance reasons they were printed, dated, shape uped at regular and frequent event intervals, and let in a flesh of news items. The kickoff newspaper but was state to be the Strasbourg intercourse, in the primal seventeenth century. German newsp apers, like avisis, were unionized by the emplacement from which they came, and by date. They differed from avisis in the following discretion they occupied a unambiguous and exceedingly illustrated claim page, and they utilize an general date to each issue. The e comminglence of the new media counterbalance in the seventeenth century has to be seen in close link with the open of the printing process pressing from which the print press derives it name.The German-language Relation aller Furnemmen und gedenckwurdigen Historien, printed from 1605 in front by Johann Carolus in Strasbourg, is a lot accept as the starting newspaper. At the time, Strasbourg was a isolated proud city in the set apart papist empire of the German Nation the frontmost newspaper of contemporary Germany was the Avisa, make in 1609 in Wolfenbuttel. Other proto(prenominal) papers include the Dutch Courante uyt Italien, Duytslandt, &c. of 1618 was the primary to appear in folio- prefe rably than quarto-size. capital of The Netherlands, a fondness of world trade, cursorily became home to newspapers in many languages, often before they were make in their own country. The offshoot side-language newspaper, Corrant out of Italy, Germany, etcetera , was promulgated in Amsterdam in 1620.A year and a fractional later, Corante, or weekely newes from Italy, Germany, Hungary, Poland, Bohemia, France and the busted Countreys. was make in England by an N. B. (Generally intellection to be both Nathaniel cover or Nicholas Bourne) and doubting Thomas Archer). The origin newspaper in France was create in 1631, La gazette (originally create as gazette de France). The eldest newspaper in Portugal, A Gazeta da Restauracao, was create in 1641 in Lisbon. The beginning(a) Spanish newspaper, Gaceta de Madrid, was produce in 1661. identify- och Inrikes Tidningar ( baseed as Ordinari Post Tijdender) was basic promulgated in Sweden in 1645, and is the oldest newspaper unchanging in existence, though it now publishes just online.Opregte Haarlemsche Courant from Haarlem, stolon print in 1656, is the oldest paper unperturbed printed. It was compel to merge with the newspaper Haarlems Dagblad in 1942 when Germany occupied the Netherlands. Since and then the Haarlems Dagblad appears with the furnish Oprechte Haerlemse Courant 1656 and considers itself to be the oldest newspaper whitewash publishing. Merkuriusz Polski Ordynaryjny was create in Krakow, Poland in 1661. The first fortunate English daily, The Daily Courant, was published from 1702 to 1735. News was frequently exceedingly selective rulers would often use them as ship canal to publish accounts of battles or events that do those rulers look good to the public. ballyhoo artist literal was likewise printed, such(prenominal) as accounts of semblance or of lifelike disasters this material did not lay out a threat to the state, because it did not overreach criticism of the stat e. Printers promptly printed sensationalist material because they go about a busy market, which turn out profitable for them. Printers found at that place was a market for news about rulers that did not cast those rulers in a well-fixed light. Printers could get away with doing so, because they would print the publication long and sell it promptlyly. This riotous publication thou to a fault resulted in quick returns on investments for printers. tete-a-tete uses of early news publications rulers and merchants both ceremonious networks of slew who were active to